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Benefits
- Wide reach of television and Internet will attract diverse respondents
- Internet presentation provides agencies/organizations with micro Web presence on local media site
- Timing is perfectly coordinated with Obama’s emphasis on volunteerism/getting involved
- Listings are linked from WSEE.TV and WICU12.COM which will help your organization become more prominent on Google, Yahoo and MSN search engines.
Elements
- Broadcast promotion: WSEE, WICU and N.W. CW will air commercials heralding “Volunteer Erie” that will drive people to the website, VolunteerErie.com.
- Agency/organization informational video: Create and shoot a 2-3 minute long-form, informational video about each participating agency.
- Video can be used in multiple places – web, presentations, commercials, etc.
- Web site focal point: WSEE.TV and WICU12.COM will link to www.VolunteerErie.com , this page will have Non-profit categories and be a launch page to individual non-profit pages.
- Custom micro-site/landing page for each agency: Customized web page for each participating agency featuring the long-form video and descriptive text as well as action-oriented Volunteer Now and Donate Now components – this page doesn’t replace the agency’s formal web site but is linked to it.
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